DIGITAL STRATEGY OVERVIEW
Radio
Our team have been writing and producing radio commercials as well as planning and booking radio schedules for over 20 years providing our clients with excellent services tailored to their budget.
News Print and Magazine
We have the experience & deep understanding of Newspaper and Magazine Advertising in both creative and placement. We have fantastic relationships with major publishers opening an array of opportunities for our clients.
Outdoor Advertising
Outdoor Advertising build BRANDS. Outdoor is everywhere and constant exposure builds brand awareness and confidence. Outdoor advertising works particularly well with Digital Media. We are here to serve your digital and above the line media services to align campaigns across the board.
TV Advertising
TV Advertising works hand in hand with Digital Media.
Australia’s ratings system is one of the most sophisticated in the world making it truly accountable and quantifiable.
With many viewers now living busy active lives, the combination of TV advertising and Digital Media delivers increased results. In fact IAB data indicates that 60% of TV viewers use a second screen while watching TV. This is often in response to a comerical or content that interests the viewer.
Why advertise on Televsion?
Bottom line, better return on investment (ROI).
Retailers spend more advertising on TV than any other medium (excluding SEM)
More people spend more time with TV than any other medium. TV is virtually in every Australian home (99.7%). It remains the number one mass media. On average, each Australian spends over 3 hours a day watching television – the majority of this time is spent watching Free to Air.